Launching an IIoT
Service Suite for
Industrial Transformation
Challenge
A global industrial technology company was preparing to launch an innovative new Industrial Internet of Things (IIoT) service suite designed to help production facilities remotely monitor their assets, predict equipment failures before they occur, and take preventive action to avoid costly downtime.
The target audience included plant and facility managers, engineering professionals, and C-suite executives, requiring a message that balanced technical credibility with a focus on innovation, resilience, and business efficiency.
Solution
Members of our Clario Group team transformed the product launch into a thought leadership platform spotlighting the company’s vision for the future of IIoT and its pivotal role in building more resilient industrial infrastructure in a post-COVID world.
Key actions included:
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Developing a positioning strategy centered on efficiency, innovation, and digital transformation.
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Hosting a panel discussion on the future of IoT in industrial sectors, featuring company executives and industry experts.
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Organizing a virtual press conference that attracted leading technology, IoT, and industrial media, including Bloomberg, Efficient Plant Magazine, CFE Media, Smart Industry, Automation.com, and IoT Podcast.
Results
The campaign established the client as a credible voice in the IIoT ecosystem, effectively linking the service suite to industry transformation and modernization.
Generated widespread coverage across technology and industrial media.
Elevated perception of the product as a key enabler of digital transformation, driving productivity and profitability gains.
Strengthened the company’s reputation
as a leader in innovation and smart manufacturing solutions.