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Latest Insights and News


When Wall Street Runs the Agency: How PR Client Service Has Deteriorated Under Holding Companies
Building on my Clario Group Co-founder, Lars Rosene’s prior blog post, “Big Agency Model is Collapsing Under its Own Weight.”
matthew.dellacroce@clariogroup.com


Where It All Started (and Why It Still Matters)
I didn’t start my career chasing titles or technology. I started it by chasing ideas. Early on, I was fortunate to land at some truly iconic agencies, places where the work mattered, standards were unforgiving, and craft was non-negotiable. DDB, DeVito/Verdi, JWT, Grey, McCann, FCB, Wunderman. These weren’t just logos on a résumé; they were pillars of the industry. At the time, they felt permanent, cornerstones of advertising itself. Walking those halls meant inheriting a b
chris.baffa@clariogroup.com


Technology Makes Us Faster — But Not Always Better
At Clario Group, we believe the future belongs to teams who know how to combine experience and efficiency with insights. Walk into a McDonald’s or Taco Bell today, and you’ll probably order from a glowing touchscreen. The goal…speed, accuracy, efficiency? But studies show that customers sometimes walk away feeling rushed, unseen, or disconnected. The process works, but it doesn’t listen. That tension, between efficiency and insight is showing up everywhere, especially in
lars.rosene@clariogroup.com


The Big Agency Model Is Collapsing Under Its Own Weight
This week’s news about Omnicom completing its acquisition of IPG and announcing another wave of layoffs is more than a corporate event. It confirms that the traditional holding company model no longer fits the way modern clients work. Across Omnicom, IPG, WPP and Dentsu, publicly reported staffing cuts total roughly " twenty-four thousand roles in the last two years. That level of reduction is not a cycle. It is a sign of structural decline. " When I was in house, it was easy
lars.rosene@clariogroup.com


Headliners: Clario Group's Matthew Della Croce
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Matthew Della Croce, co-founder and CEO of the new firm Clario Group.
Clario Group


Internal Communications in the Modern Manufacturing Workplace
The modern workplace is changing—fast. Technology, workforce demographics, and global events are reshaping how companies operate and communicate. Yet, in many manufacturing environments, internal communications haven’t caught up. While office-based employees benefit from digital updates, chat platforms, and video meetings, the people who build, assemble, and deliver the products that keep businesses running are too often left in the dark. This e-book was created to close that
lars.rosene@clariogroup.com


The C-Suite Role That Defines Each Era: Why the Chief Communications Officer Now Sets the Corporate Agenda
In any corporation, the CEO retains ultimate responsibility for the business plan — but over the past 50 years, the center of corporate agenda-setting has oscillated through different C-suite roles. What once was a business driven by sales, then by finance, then by technology, then by marketing, and then by people, has now matured into an era defined by communication, trust, and clarity in narrative . The time has come: the Chief Communications Officer must be the agenda sett
matthew.dellacroce@clariogroup.com


The Human Layer: Reclaiming Creativity in the Age of AI
The Human Layer: Reclaiming Creativity in the Age of AI
chris.baffa@clariogroup.com


Clario Group Launches New Global Expert-LED Strategic Communications and Advisory Consultancy
News provided by Clario Group Oct 15, 2025, 06:00 ET Allison Worldwide, Ogilvy, Fleishman-Hillard, JWT, Grey and In-house Alums Launch with 30+ Senior Client Counselors, Executive Advisors, and Global Partner Agencies NEW YORK, Oct. 15, 2025 /PRNewswire/ -- Clario Group, a new global strategic communications and advisory consultancy, officially launched today with a mission to help organizations adapt, grow, and lead in an era defined by disruption and transformation. Our pri
Clario Group
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