Establishing Leadership in the Green Hydrogen Economy
Challenge
As a turnkey fuel cell provider to materials-handling customers for more than two decades, the company recognized that net-zero corporate commitments, regulatory incentives, and the growing data center need were accelerating the emergence and potential of a green hydrogen marketplace. However, there was no company offering a full end-to-end green hydrogen ecosystem — representing a major opportunity to define and lead a new category.
Solution
Members of our team were tasked with building and positioning the company as the world’s first fully integrated green hydrogen provider and establishing it as the unquestionable global leader.
Key actions included:
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Developing a multi-channel communications program focused on high-quality, high-impact opportunities to tell the company’s story and demonstrate category leadership.
Results
The integrated communications program delivered measurable category impact and visibility including:
Securing more than 80 interviews and 250 media placements across global outlets, including two feature stories in Forbes and The Wall Street Journal.
Landing six long-form podcast appearances with major industry voices including S&P Global, IHS Markit, and POWER Magazine, providing a platform for the CEO to share the company’s evolution and market leadership vision.
Working with the CEO to deliver keynote addresses at CERAWeek and Reuters Hydrogen North America and joining the WSJ CEO Council, reinforcing executive credibility and thought leadership.
Growing the company’s digital presence by 27,000 LinkedIn followers and 4,000 Twitter followers in one year by developing a calendar-driven social strategy.
Rising to #1 in earned and social media share in the category, commanding 36% of total earned coverage and 23% of social share of voice in 2022.
Establishing the company as the global category leader in the emerging green hydrogen ecosystem.