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Locus FS Digital Airport Ads
Challenge
Break through the visual clutter of a busy airport environment and reposition Locus Bio-Energy as the modern leader in biosurfactant chemistry—capturing attention while communicating credibility in just a few seconds.
Approach
Developed a bold, unconventional creative campaign using memorable visual metaphors and concise messaging to challenge industry assumptions and drive travelers to learn more through QR-enabled engagement.
Results
Delivered a scalable social media toolkit that amplified the platform launch, aligned executive and corporate communications, and established a premium creative system for future ICW thought leadership and brand storytelling.
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