Dori Busell brings 25 years’ experience providing strategic communications counsel to a wide range of business-to-business and consumer brands. As CEO of DK Strategic Communications, she is an expert in building corporate brands across all stakeholders and raising the profile of C-suite executives through earned media relations. She is a media relations specialist, with a focus on building strategic relationships with top-tier reporters, industry publications and influencers.

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Dori has experience in the agency and in-house world, having spent time at Ogilvy Public Relations in New York and San Francisco, MWW Group, and as part of the corporate relations team at Visa Inc. She consults for PR agencies in the US and UK as well as for brands across numerous industries including media, advertising, sports, professional and financial services and start-ups. Dori attended the University of Florida and earned a degree in public relations. She is part of the UF PR Advisory Council where she supports UF students and graduates in their public relations career journey.