The big picture: Holiday Inn unveils “keycard hotel”

Holiday Inn has built an entire hotel room in New York out of stacked key cards, to mark the hotel group’s 1,200th relaunched property. The 400 sq ft key card hotel was built by the current world record holder in cardstacking, Bryan Berg, and is the largest card structure he has ever built. He has created a bedroom, bathroom and lobby complete with life-size furniture, out of Holiday Inn key cards.

The $1 billion relaunch of the Holiday Inn and Holiday Inn Express brands aims to improve the quality and consistency at Holiday Inn and Holiday Inn Express hotels around the world, with around 3,300 hotels receiving a facelift.